About Us

In the heart of Dubai, where East meets West, Horoof Al Oud was born as a tribute to the art of perfumery and the universal language of scent.

Our name, meaning “Letters or characteristics of Oud,” reflects a story told not with words, but with aromas; each fragrance a chapter, each note a verse. At the core of our creations lies the most celebrated treasure of the Middle East: Oud; mystical, timeless, and deeply rooted in Arabian heritage. But while Oud carries the soul of tradition, we weave it with the sophistication of Western European accords; floral bouquets, citrus freshness, and woody undertones, that feel familiar, refined, and effortlessly modern.

The result is a perfect balance: neither overpowering, nor fleeting, but enduringly captivating. A harmony where Arabian depth and Western elegance coexist, creating scents that intrigue without intimidating, entice without overwhelming.

This is not just perfume. This is heritage reimagined, elegance rediscovered, and a story told in Oud.